The Adapt_CO Story
Founded during COVID to give Australian SMEs access to the marketing expertise they need to grow.
Our Story
Built in a lockdown.
Built to last.
Adapt_CO was born during the COVID-19 lockdowns of 2020. With businesses across Australia facing unprecedented uncertainty, Brenton Gowland saw a clear need: SMEs were making critical business decisions without access to the senior marketing expertise they needed.
Large companies had CMOs. Smaller businesses had to guess. Adapt_CO was founded to close that gap — providing C-Level marketing leadership that is accessible, practical, and built around your specific business.
Today, Adapt_CO works with businesses across Australia to build marketing capability that lasts. Not just campaigns — but the strategy, systems, and team skills to sustain growth long after we've done our job.
To empower Australian SMEs with C-Level marketing expertise.
Assist SMEs in building their marketing capability by providing outsourced CMO, marketing, and strategy services.
- → Do the right thing
- → Your success is our success
- → Put control of your business in your hands
- → Partner with the best people
- → Work to make ourselves redundant
How We Work
Our Process
A validated 8-step model that builds marketing capability progressively and sustainably.
Discovery
We start by understanding your business, your market, your customers, and your goals. No assumptions.
Assessment
An honest audit of your current marketing — what is and isn't working, and why.
Strategy
A practical, executable marketing strategy built for your specific situation and resources.
Planning
A detailed action plan with clear priorities, timelines, and owners.
Execution
We work alongside your team to implement — not just advise from the sidelines.
Measurement
Regular reporting against clear KPIs so you always know what's working.
Optimisation
Continuous improvement based on data and market feedback.
Capability Building
We build your team's skills so you can sustain and grow independently over time.
Our Team
The people behind Adapt_CO
Brenton Gowland
Principal
With over 20 years of marketing and business development experience, Brenton founded Adapt_CO to give Australian SMEs access to the strategic marketing expertise that was previously only available to large corporates.
Ready to take control of your marketing?
Let's talk about where you are now and where you want to get to. A 30-minute discovery call costs nothing and might change everything.
Book a Discovery Call